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• Comment Link Δευτέρα, 20 Ιανουαρίου 2025 12:15 posted by 82pg

  Nearly half of shoppers would rather pay more for their favourite
  brand than see it fall victim to 'shrinkflation'.
  
  
  Looking to cut costs, many companies in the food and drinks market have maintained
  or upped prices for goods while subtly reducing their size.
  
  
  Some of the high profile brands that have shrunk in the last few years include Toblerone, Creme Egg, Quality Street, Tropicana juice and Birds Eye cod fishfingers.
  
  
  While 46 per cent of more than 1,000 people polled in a YouGov survey said they would prefer
  to pay more for an item than see it shrink,
  36 per cent said they'd be satisfied if the pack got smaller, but the price stayed the
  same.
  
  
  
  
  Consumer choice: Nearly half of consumers would rather pay more for their favourite brand than see it fall victim to 'shrinkflation
  
  The YouGov Portion Sizes and Health report found that firms risk losing over a third of their customer base if they cut pack sizes by 15 per cent.
  
  
  Thirteen per cent of consumers said they would stop buying a product
  that had shrunk by 5 per cent and a further 22
  per cent would do the same for a 10 per cent cut.
  
  
  
  
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  Although 38 per cent said they still purchased a product when they knew it had been reduced in size, almost 19 per cent stopped buying an item when the price went up and the size went down, while 17 per
  cent stopped buying because the size went down and the price remained the same. 
  
  
  
  
  
  Poll
  
  I'd rather pay more for an item than see it shrink
  
  Agree
  
  Disagree
  
  I'd rather pay more for an item than see it shrink
  
  
  Agree 179 votes
  
  Disagree 31 votes
  
  Now share your opinion
  
  
   
  
   
  
   
  
  
  
  
  
  US-based firm Mondelez International, the owner
  of the Toblerone brand, sparked outrage last year after increasing the gap between the chocolate bar's mountain-shaped
  peaks and cutting the pack size down. The changes were only applied to UK bars.
  
  
  
  Stephen Harmston, Head of YouGov Reports, said: 'The reaction to the news
  that Toblerone had shrunk the amount of chocolate in its product was met by a mixture of bemusement, confusion and frustration by consumers - but the brand is hardly alone in adopting this approach. 
  
  'Our data indicates that these companies are treading a fine line.
  
  Consumers will only accept a certain degree of downsizing before they look elsewhere,
  and would rather pay a bit more in order to preserve the portion sizes they have now.'
  
  
  
  
  Before: Chocolate triangle peaks used to be close together
  in the old Toblerone bar
  
  
  
  
  
  
  After: It's a case of Mind the Gap with the new lighter Toblerone bars
  
  Toblerone is far from being the only well-known brand to have fallen victim to shrinkflation. 
  
  Back in 2012, Nestlé reduced the size of tins of Quality
  Street chocolates from 1kg to 820g, while keeping the £5 price tag.
  
  In 2014, the size was reduced to 780g but still cost £5.
  
  
  
  Rumours surfaced the size of Quality Street tins had been cut down again in 2015,
  but Nestlé denied this.
  
  In 2015, Mondelez came under fire after reducing the number of Cadbury's Creme Eggs in a multi-pack from six to
  five, while the price stayed broadly the same.
  
  This was the same year Mondelez admitted Creme Eggs no longer contained Cadbury's chocolate, which it had replaced with cheaper 'standard cocoa mix
  chocolate.' The change did not go down well with customers.
  
  
  The owner of Cadbury's also removed two chocolate Fingers from its boxes last year.
  Packs of the biscuits have been cut by 11g, which equates to around two
  fingers, to a new weight of 114g. 
  
  
  
  
  
  Outrage: Creme Eggs are no longer coated with Cadbury's chocolate and packs of six have been reduced to five
  
  
  
  
  
  Is nothing sacred? Back in 2012, Nestlé reduced the size
  of tins of Quality Street chocolates from 1kg to 820g
  
  Earlier this year, eagle-eyed consumers spotted that
  Birds Eyes had reduced its pack of 12 cod fish fingers down to 10, while keeping the price the
  same.
  
  At the time, a Birds Eyes spokesman said: 'The cost of many of our raw materials have risen since the EU Referendum. 
  
  'Whilst we are absorbing a significant proportion of the inflation ourselves,
  the level of increases mean that some pack sizes will see a reduction.
  
  'Reducing the size of some of our products is not a decision we take lightly.
  
  Our first priority is always to the people who buy our brands and we are
  committed to ensuring they get the best quality products that provide value
  for money.' 
  
  In the juice department, Tropicana has become the latest brand to shrink its
  products without changing the price. It squeezed family-sized
  juice cartons down from 1.75 litres to 1.6 in some supermarkets and
  a mere 1.4 in others 
  
  
  
  
  Something fishy's going on: Birds Eye reduced the number of cod fishfingers in its
  pack from 12 to 10
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