Τετάρτη, 21 Σεπτεμβρίου 2016 21:38

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  • ΕΚΔΟΣΕΙΣ ΟΙΚΟΔΟΜΙΚΩΝ ΑΔΕΙΩΝ
  • ΜΕΛΕΤΗ-ΕΠΙΒΛΕΨΗ ΕΡΓΩΝ
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  • ΠΙΣΤΟΠΟΙΗΤΙΚΑ ΕΝΕΡΓΕΙΑΚΗΣ ΑΝΑΒΑΘΜΙΣΗΣ – ΠΕΑ
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  • ΤΟΠΟΓΡΑΦΙΚΑ ΔΙΑΓΡΑΜΜΑΤΑ
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  • Μελέτη
    Με επίκεντρο τις ανάγκες των χρηστών, εφαρμόζοντας την επιστήμη και παρακολουθόντας τις νέες τεχνολογίες, σχεδιάζουμε με λεπτομέρεια σύγχρονους χώρους.
  • Κατασκευή
    Με δεδομένο την ποιότητα, αξιοποιώντας όλους τους διαθέσιμους πόρους εφαρμόζουμε καινοτόμες τεχνικές για την δημιουργία άρτιων κατασκευών.
  • Διαχείριση
    Με σκοπό την ασφαλή, ορθή και οικονομική λειτουργία του κτιρίου, προσφέρουμε ολοκληρωμένες υπηρεσίες λειτουργικής υποστήριξης και διαχείριση των υποδομών
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    Nearly half of shoppers would rather pay more for their favourite
    brand than see it fall victim to 'shrinkflation'.


    Looking to cut costs, many companies in the food and drinks market have maintained
    or upped prices for goods while subtly reducing their size.


    Some of the high profile brands that have shrunk in the last few years include Toblerone, Creme Egg, Quality Street, Tropicana juice and Birds Eye cod fishfingers.


    While 46 per cent of more than 1,000 people polled in a YouGov survey said they would prefer
    to pay more for an item than see it shrink,
    36 per cent said they'd be satisfied if the pack got smaller, but the price stayed the
    same.




    Consumer choice: Nearly half of consumers would rather pay more for their favourite brand than see it fall victim to 'shrinkflation

    The YouGov Portion Sizes and Health report found that firms risk losing over a third of their customer base if they cut pack sizes by 15 per cent.


    Thirteen per cent of consumers said they would stop buying a product
    that had shrunk by 5 per cent and a further 22
    per cent would do the same for a 10 per cent cut.




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    fell there...



    Share this article

    Share


    Although 38 per cent said they still purchased a product when they knew it had been reduced in size, almost 19 per cent stopped buying an item when the price went up and the size went down, while 17 per
    cent stopped buying because the size went down and the price remained the same. 





    Poll

    I'd rather pay more for an item than see it shrink

    Agree

    Disagree

    I'd rather pay more for an item than see it shrink


    Agree 179 votes

    Disagree 31 votes

    Now share your opinion


     

     

     





    US-based firm Mondelez International, the owner
    of the Toblerone brand, sparked outrage last year after increasing the gap between the chocolate bar's mountain-shaped
    peaks and cutting the pack size down. The changes were only applied to UK bars.



    Stephen Harmston, Head of YouGov Reports, said: 'The reaction to the news
    that Toblerone had shrunk the amount of chocolate in its product was met by a mixture of bemusement, confusion and frustration by consumers - but the brand is hardly alone in adopting this approach. 

    'Our data indicates that these companies are treading a fine line.

    Consumers will only accept a certain degree of downsizing before they look elsewhere,
    and would rather pay a bit more in order to preserve the portion sizes they have now.'




    Before: Chocolate triangle peaks used to be close together
    in the old Toblerone bar






    After: It's a case of Mind the Gap with the new lighter Toblerone bars

    Toblerone is far from being the only well-known brand to have fallen victim to shrinkflation. 

    Back in 2012, Nestlé reduced the size of tins of Quality
    Street chocolates from 1kg to 820g, while keeping the £5 price tag.

    In 2014, the size was reduced to 780g but still cost £5.



    Rumours surfaced the size of Quality Street tins had been cut down again in 2015,
    but Nestlé denied this.

    In 2015, Mondelez came under fire after reducing the number of Cadbury's Creme Eggs in a multi-pack from six to
    five, while the price stayed broadly the same.

    This was the same year Mondelez admitted Creme Eggs no longer contained Cadbury's chocolate, which it had replaced with cheaper 'standard cocoa mix
    chocolate.' The change did not go down well with customers.


    The owner of Cadbury's also removed two chocolate Fingers from its boxes last year.
    Packs of the biscuits have been cut by 11g, which equates to around two
    fingers, to a new weight of 114g. 





    Outrage: Creme Eggs are no longer coated with Cadbury's chocolate and packs of six have been reduced to five





    Is nothing sacred? Back in 2012, Nestlé reduced the size
    of tins of Quality Street chocolates from 1kg to 820g

    Earlier this year, eagle-eyed consumers spotted that
    Birds Eyes had reduced its pack of 12 cod fish fingers down to 10, while keeping the price the
    same.

    At the time, a Birds Eyes spokesman said: 'The cost of many of our raw materials have risen since the EU Referendum. 

    'Whilst we are absorbing a significant proportion of the inflation ourselves,
    the level of increases mean that some pack sizes will see a reduction.

    'Reducing the size of some of our products is not a decision we take lightly.

    Our first priority is always to the people who buy our brands and we are
    committed to ensuring they get the best quality products that provide value
    for money.' 

    In the juice department, Tropicana has become the latest brand to shrink its
    products without changing the price. It squeezed family-sized
    juice cartons down from 1.75 litres to 1.6 in some supermarkets and
    a mere 1.4 in others 




    Something fishy's going on: Birds Eye reduced the number of cod fishfingers in its
    pack from 12 to 10

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